This is just like a normal hairbrush. It is NOT like a wet brush. Deceiving advertising.Product doesn't pull my long hair at all. My hair is mostly straight not pencil straight. This is great for no static and makes ponytails easy. Have to clean it between each use thoughThis brush gets right through the hair and yet is really gentle on the scalp. It seems to shine the hair too.I love the look of it all - it’s smooth wooden handle and base, and the bristle cushioning which comes in a choice of colours - I chose pink!I am happy to recommend this hairbrush.This hairbrush lasted about 3 months. The plastic tips started falling off and now it’s scratches my scalp. Not worth it.